A Real Conversation That Marks a New Chapter
“We are here. We are in the USA. Finally.”
That’s how Michael Black, the founder of Success Tutoring, opened a heartfelt conversation with Isabelle Domemes, the new Growth and Performance Manager for the USA. This wasn’t just another business update. This was a defining moment. A student-turned-manager, Isabelle once ran the Liverpool Centre in Australia and is now leading the US expansion.
Success Tutoring is no longer just an Australian success story. It’s going global.
From Liverpool Centre to Leadership in the USA
Isabelle’s story is full-circle. She started as a student, then became a manager, and now helps lead one of the most ambitious expansions in education today.
What stood out in her journey? Her time as a student during her high school years in Australia. She remembers Josephine, the tutor who once helped her prep for her economics exam. Years later, she managed the same Josephine as part of her team. That level of mentorship, connection, and community is what makes Success Tutoring different.
And that’s exactly the culture she’s bringing to the US.
Motivation, Not Just Marks
Michael says it best: “We weren’t just tutoring. We were inspiring.”
At its core, Success Tutoring isn’t just about grades. It’s about rapport. Students form bonds with their tutors. They walk in and feel seen. They feel excited. Some even run in just to give their tutor a hug.
Isabelle says it with pride: “They were always asking for points. They wanted to achieve. They loved being there.”
The Dojo Points system, the green and red cards, the paper-based lesson plans—these aren’t gimmicks. These are tools that make learning real again, personal again.
A Model That Works Everywhere
Michael didn’t build this system overnight. The paper-based approach. The gym-style membership. The real-time feedback to parents. These innovations came from long chats, trial runs, and constant improvement with team members like Isabelle.
In Australia, the model grew to over 100+ locations. Now, in the US, it’s adapted to local needs. From bilingual support for Latino families to curriculum personalization based on US standards, every detail is being fine-tuned.
And they’re not rushing.
“We’re not doing master rights in the US. We’re focused on strong, direct relationships,” Michael said.
The goal? Build it right. Build it to last.
The Role of a Centre Manager: More Than a Job
Isabelle reflected on her time as Centre Manager at Liverpool:
“No two days were the same. You handled training, marketing, supplies, finances. But most of all, you built relationships.”
In Success Tutoring, managers are not distant supervisors. They’re part of the community. And that shows in the way kids show up, parents get involved, and staff stay motivated.
Why Dallas? And Why Now?
When asked why she chose Dallas as a launch city, Michael’s answer was clear:
“Dallas is full of opportunity. There’s a real hunger for education. And where there’s competition, there’s demand.”
Territories are already mapped. With over 50,000 residents per area and detailed data on schools, families can be confident they’re joining something prepared, organized, and ready to serve.
Franchise with a Foundation
Unlike other franchises, Success Tutoring starts strong. Before opening, centres pre-sign 50–100 foundation members through early promotions.
What does that mean? Most centres are cashflow positive from week one.
“Even Alan, the former CEO of Kumon, was shocked when I told him,” Michael said.
That’s not hype. That’s smart execution.
Backed by Experience. Driven by Heart.
Hiring university students as tutors wasn’t an accident. It was intentional. Michael believes young tutors bring energy, relatability, and fresh perspective.
They’re not just teaching. They’re role models.
And with leaders like Isabelle now training new franchisees, those values scale across borders.
Looking Ahead: From the USA to the World
The dream is big. And it’s not just about selling franchises. It’s about changing lives.
Michael and Isabelle agree: local support, strong training, and a model that works for modern families is the key.
The three-month onboarding program. The 200-point checklist. The ongoing coaching. It’s all there. Because Success Tutoring is about building people, not just businesses.
Watch the Conversation
Want to see it all for yourself?
Watch Michael Black and Isabelle share the full story of this USA expansion in their YouTube video: https://www.youtube.com/watch?v=yaHNtrSK–g
Key Links
Final Word
This isn’t just another brand launch.
It’s a moment of growth. Of belief. Of vision.
Michael Black has always said Success Tutoring is more than tutoring. It’s about motivation. Inspiration. Upliftment.
Now, America gets to experience that.
And this is only the beginning.
